According to reports, TikTok is preparing to develop live shopping functionality in the United States. They have invited some American sellers to create stores on their apps, sell products through links in videos and live broadcasts, and also pay promotion commissions to internet celebrities to increase traffic. To motivate merchants and consumers to use this feature, TikTok has borne the cost of free delivery and discount coupons. So far, European and American consumers have not shown much interest in live shopping. According to the data report of Tiktok, its e-commerce sales increased by 320% last year, mainly driven by the surge in demand for live shopping. It is expected that the value of China’s live shopping economy will exceed 500 billion US dollars in 2023.
ByteDance recently promoted their new product focused platform Lemon8 through TikTok’s online popularity. This new application software has achieved great success. Recently, Lemon8 has had over 650000 downloads in the United States, ranking among the top ten apps in the “lifestyle” category.
Post time: Jun-13-2023